Dickie Mackay the mannequin at Mackays open day

The day included an interview for Cambridge Star Radio - Breakfast with Terry Gauci, dancing for with Naomi from www.dance-matters.co.uk for Children in need, and building a platform tower, as well as surprising the customers with selfie prizes.

A promotional setup unfolds in a retail space. A man in a light blue shirt and tie (Neil Mackay MD) branded with the “Mackays” logo—stands beside a mannequin dressed in high-visibility safety gear and a red hard hat. The mannequin, nicknamed “Dickie Mackay,” is part of a playful marketing campaign: it wears a sign encouraging visitors to take selfies with it for a chance to win prizes. The sign repeats the message twice, reinforcing the call to action.

Behind them, the environment is filled with industrial merchandise—ladders, signage, and promotional banners for mezzanine floor design and installation services. The atmosphere blends professional utility with lighthearted engagement, turning a standard hardware display into an interactive experience. The mannequin’s presence adds a theatrical twist, inviting passersby to participate in the brand’s quirky charm.